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HIPZONE’s Integrated Media Planner (IMP) tool coordinates the development, digital rights and labor costs of content across an enterprise.

What is typically managed via spreadsheets and off the shelf database systems to manage multiple stories and staff across multiple media platforms can now be cared for in a single, unified web based application.

Features

  • IDEATION AND CALENDAR. IMP's centralized repository lets editors approve, hold, share or discard story ideas. IMP's master calendar syncs with the database to identify upcoming milestone events based on previous story dates. The calendar provides production with approved story lists and schedules for every delivery platform.
  • CONTENT FLOW: IMP supports story-level tracking across all selected delivery platforms and versions. Every content project's details and status of can be viewed by department, date, team member or freelance contributor.
  • TASKS: IMP helps publishers keep track of every schedule, element and effort associated with a given project. Project tasks can be viewed by department, date, individual team member or freelancer. Users can start, stop or resume open tasks to accurately capture costs and update payment records.
  • CONTRACTS: IMP solves the challenge of assigning work items and tracking payments to staff, agencies and freelancers. IMP has powerful business information tools that manage complex digital rights agreements and freelancer contracts. IMP also provides publishers with the ability to upload payment approvals directly to their own enterprise financial system.
  • Benefits

  • ENTERPRISE INTEGRATION: IMP's open application programming interface supports integration with Content Management Systems or third party apps. IMP is delivered pre-integrated to K4 and Telescope.*
  • CUSTOMIZATION: User Interface and front end design is easily adapted to support client branding. Features such as Single Sign-On (SSO), and third party security integration are supported by the IMP platform's open architecture.
  • HOST FLEXIBILITY: The application can be self-hosted behind a firewall, or made available via Software as a Service model (SaaS) for a simple per-user monthly fee.
  • BUSINESS INFORMATION ACROSS LEVELS: Real-time reporting provides executives with "full cost of issue" information, and allows managers to monitor department progress against budgets. Staff can view specific tasks sorted by priority and/or due dates. IMP tracks content development within a master editorial calendar that contains costs by department, at every stage and level.
  • *K4 is a trademark of Vjoon Corp. Telescope is a trademark of North Plains. All rights reserved.
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